The first call
always wins.

A business that is days old needs almost everything at once: coverage before a landlord or client will sign, a utility account, payment processing, internet and phones, materials and trades if it builds. It has no incumbent supplier for any of it, and no renewal date to wait out. These are not shared internet leads that fifteen competitors bought; they are businesses too new to be in any database or lead vendor's list yet. Whatever you sell, you are the first call instead of the thirtieth.

From official government sources, of three kinds. Provincial and federal registries tell you a company now exists: BC Registries through OrgBook, MRAS for Alberta, the Manitoba Companies Office and Corporations Canada. Municipal business licences tell you it has permission to trade at a specific address, which is the first point it operates from a real address, and they carry the trade and often an employee count that no registry publishes: Vancouver and Coquitlam are live. Building permits tell you what is being built at an address and what it cost: fifteen cities are live across seven provinces, including Vancouver, Surrey, Calgary, Edmonton, Regina, Winnipeg, Toronto, Ottawa, Mississauga, Brampton, Montreal and Halifax. All of it is scored against your ICP before anything reaches your feed. Our US pipelines read Secretary of State filings the same way and are switched on for your markets as part of an engagement.

The lead feed finds businesses nobody has insured yet. Book watch points the same permit data at the book you already have: you upload the addresses you insure, and every new building permit at one of them is surfaced the day it appears. It matters because a renovation moves replacement cost, and that is what puts a coinsurance requirement, a vacancy condition, a duty to notify a material change, and the course-of-construction gap back in play on a policy you placed. We surface the permits and what the municipality declared the work is worth; deciding which of those conditions apply to a given policy is your team's call, not ours. We read the address column and nothing else, so premiums and policy details never leave your systems.

Live and ingesting daily: British Columbia, Alberta, Manitoba, and federal incorporations through Corporations Canada. US coverage - New York, Florida, Colorado, Connecticut, Oregon, Pennsylvania and Washington DC - is built and tested, but the polls are paused, so we switch on the states your program actually needs when we scope your engagement rather than running them all by default. County-level targeting is available for New York; other jurisdictions are statewide or province-wide. Tell us where you sell and we will prioritize.

New registrations surface within days of the registry publishing them, and same-day in several jurisdictions - British Columbia and Alberta are near-real-time. The feed updates every day; how your team consumes it is set per engagement.

Every registration is scored automatically and sorted into Lead, Review or Archive, so your team works a ranked call list instead of a raw dump. Each lead carries an industry classification and summary, contact details found automatically from the business's own website with a confidence grade, and an AI call card: what the business does, why now, the pitch angle, a talking point, the lines worth leading with for what you sell, and an opening line. Deep research - a full web-search brief on a single lead - is available on demand when a name is worth the extra work.

Canada's anti-spam law (CASL) is opt-in, not opt-out, so cold email to a Canadian business the way CAN-SPAM allows in the US is not allowed. Canadian delivery is phone-first: you get the registration, the fit score, and the phone number the business has published itself. Published-address email unlocks only once we can confirm the outreach path is CASL-compliant.

It depends on the source, and the honest answer differs by country. US Secretary of State filings carry enough detail for us to assign a NAICS code with Claude, which is strong for an obviously named business like 'Acme Plumbing LLC' and weak for a numbered holding company. Canadian registries publish no industry classification at all, so there we use the licensed trade where a municipal licence exists - a licence that says 'Restaurant' is the city's own word, not our inference - and otherwise a one-line AI read of the name and, when we find it, the business's own website. Every lead says which of those it is, and the dashboard keyword-searches the name and the summary together.

Refine your filter. Each account controls its own jurisdictions, entity types, counties, and NAICS keyword search. Tightening these reduces noise; widening them surfaces edge cases. The dashboard at /manage/feed lets you preview match counts in real time before saving.

NewBusinessSignal runs as a done-for-you service: we build and operate your lead program - jurisdictions, filters, scoring, contact verification, and delivery - as a monthly engagement scoped to your markets and volume. Your program is exclusive to you in your market and your vertical. Book a consultation and we will quote it.

Business registry filings are public records. Using them as input for cold outreach is allowed - but you are responsible for compliance with CAN-SPAM, CASL, the TCPA, and any state or provincial rules in the recipient's jurisdiction. The dashboard generates email drafts on request; whether to send them is your call.

Yes - automatically. Once a new business publishes a website, we find it, pull the phone number and email the business itself published, verify the match against the registered name and city, and check email deliverability. Every contact carries a confidence grade (verified, probable, or confirmed by call), and your team's call feedback removes bad numbers for good. Contact info appears on the feed, on each business's profile, and in the CSV export. Canadian leads are phone-first under CASL.

Yes. Set your outreach context in Settings (what you sell, target customer, signature) and the dashboard adds a Generate email button to every lead. Claude drafts a 100-150 word personalized cold email tied to the registration and your offering, ready to copy into your own inbox. Automated Gmail sending sequences - send from your own connected Gmail with a draft-only approval mode, built-in suppression list and unsubscribe - are coming soon; you remain the sender of record, responsible for CAN-SPAM and TCPA compliance.

A live dashboard your producers log into, with CSV export for your AMS or dialer. Custom delivery (SFTP, spreadsheet sync) is available per engagement.

Yes, for a limited number of clients. With the done-for-you option we run the data, the filtering, and the outreach from our own domains, and hand you booked conversations with just-formed businesses that fit your ICP. Your company's name only appears once a prospect agrees to talk. Email info@protexaservices.com with your market and what you sell to ask about availability.